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. 2020 Nov 2;12(1):146–157. doi: 10.1080/21645698.2020.1840911

Table 6.

Mean differences in the perception of risk, perception of benefits, and purchase intention by consumer knowledge group

  Perception of risk
Perception of benefits
Purchase intention
  Mean SD F Mean SD F Mean SD F
IG 3.56a .62 15.601*** 3.22b .58 13.033*** 2.58a .84 5.846***
OG 3.94b .72   2.93a .75   2.42a .93  
UG 3.51a .64   3.30b .48   2.62ab .92  
KG 3.66a .67   3.27b .60   2.81b .89  

Notes: ***p <.001, a,b significantly difference in post-hoc Tukey test at alpha =.05. IG = ignorance group; OG = overestimation group; UG = underestimation group; KG = knowledge group.