Table 10.
Research hypothesis.
| Hypothesis | Description | Results |
|---|---|---|
| H1 | COVID-19 Pandemic (COV) positively influences Environmental Awareness (EA). | Confirmed |
| H2 | COVID-19 Pandemic (COV) positively influences Sustainable Consumption (SC) | Confirmed |
| H3 | COVID-19 Pandemic (COV) positively influences a Social Responsibility (SR) | Confirmed |
| H4a | Generations has a moderating effect on the relationships between COV and EA | Confirmed |
| H4b | Generations has a moderating effect on the relationships between COV and SC | Confirmed |
| H4c | Generations has a moderating effect on the relationships between COV and SR | Confirmed |
| H5a | The respondent’s country of residence has a moderating effect on the relationships between COV and EA | Confirmed |
| H5b | The respondent’s country of residence has a moderating effect on the relationships between COV and SC | Not Confirmed |
| H5c | The respondent’s country of residence has a moderating effect on the relationships between COV and SR | Confirmed |