Table 2.
Constructs with items.
| Trust in product (TP) | I trust |
| TP1 | That traceable pork can be traced back to the actual farm. |
| TP2 | The information provided about the production process and origin of the traceable pork. |
| TP3 | Traceable pork is authentic which means it has not been tampered with in any way and is what it says it is. |
| Trust in the government (TG) | I trust that the government |
| TG1 | Is honest about the safety of food. |
| TG2 | Is sufficiently open about the safety of food. |
| TG3 | Takes good care of the safety of our food. |
| TG4 | Gives special attention to the safety of food. |
| Trust in farmers (TF) | I trust that farmers |
| TF1 | Are honest about the safety of food. |
| TF2 | Are sufficiently open about the safety of food. |
| TF3 | Take good care of the safety of our food. |
| TF4 | Give special attention to the safety of food. |
| Trust in manufacturers (TM) | I trust that food manufacturers |
| TM1 | Are honest about the safety of food. |
| TM2 | Are sufficiently open about the safety of food. |
| TM3 | Take good care of the safety of our food. |
| TM4 | Give special attention to the safety of food. |
| Trust in food retailers (TR) | I trust that food retailers |
| TR1 | Are honest about the safety of food. |
| TR2 | Are sufficiently open about the safety of food. |
| TR3 | Take good care of the safety of our food. |
| TR4 | Give special attention to the safety of food. |
| Trust in mass media (TME) | I trust that the mass media |
| TME1 | Is honest about the safety of food. |
| TME2 | Is sufficiently open about the safety of food. |
| TME3 | Promotes the safety of our food. |
| TME4 | Notifies audiences about food safety incidence on time. |
| Habits of shopping places (HP) | Buying pork from a supermarket, a convenient food store, or trusted sources is something |
| HP1 | I do automatically. |
| HP2 | I do without having to consciously remember. |
| HP3 | I start doing before I realize I am doing it. |
| HP4 | I do without thinking. |
| Habits of country of origin (HO) | When I buy pork, looking for information about the country, or region of origin is something |
| HO1 | I do automatically. |
| HO2 | I do without having to consciously remember. |
| HO3 | I start doing before I realize I am doing it. |
| HO4 | I do without thinking. |
| Habits of production process (HPP) | When I buy pork, looking for information about the production process that is needed to make the pork (e.g., feed, rearing conditions, transport, slaughter, and processing) is something |
| HPP1 | I do automatically. |
| HPP2 | I do without having to consciously remember. |
| HPP3 | I start doing before I realize I am doing it. |
| HPP4 | I do without thinking. |
| Habits of food assurance (HFA) | When I buy pork, looking for food assurance schemes such as VietGap/GAHP, or smaller “niche” schemes that are aimed at meeting particular consumer demands such as higher welfare, environmental, or organic standards, is something |
| HFA1 | I do automatically. |
| HFA2 | I do without having to consciously remember. |
| HFA3 | I start doing before I realize I am doing it. |
| HFA4 | I do without thinking. |
| Food safety concern (FS) | |
| FS1 | I am very concerned about the residue amount of beta-agonist (super lean substance) in pork. |
| FS2 | The quality of safety of pork nowadays concern me. |
| FS3 | I am very concerned about the residue amount of antibiotics in pork. |
| Perceived risk of consuming meat from affected animals (PR) | I, or my family, have concerns about eating pork infected by ASF because it could cause |
| PR1 | High fever. |
| PR2 | Intense headache. |
| PR3 | Nausea. |
| PR4 | Gastrointestinal toxicity. |
| PR5 | Meningitis. |
| Subjective norm (SN) | I would buy traceable pork because |
| SN1 | My family, partner, and friends approve. |
| SN2 | University scientists are in favor of it. |
| SN3 | The media (TV, radio) are in favor of it. |
| SN4 | The food industry and/or food supermarkets promote it. |
| SN5 | People important to me buy this type of pork. |
| Perceived behavioral control (PBC) | Regarding the additional information about the production process and origin of traceable pork (obtained via the code) |
| PBC1 | It will be easy to find the additional information. |
| PBC2 | I will be confident that I will find the additional information. |
| PBC3 | I will be able to find the additional information without help from others. |
| PBC4 | It will be easy to understand the additional information. |
| PBC5 | I will be confident that I will understand the additional information. |
| PBC6 | I will be able to understand the additional information without help from others. |
| Attitude (ATT) | Buying traceable pork instead of pork now available in supermarkets would make me feel |
| ATT1 | Bad (1)–good (7) |
| ATT2 | Unpleasant (1)–pleasant (7) |
| ATT3 | Foolish (1)–wise (7) |
| ATT4 | Harmful (1)–beneficial (7) |
| ATT5 | Negative (1)–positive (7) |
| Intention (INT) | When traceable pork becomes available |
| INT1 | I intend to buy it. |
| INT2 | I plan to buy it. |
| INT3 | I will look for it. |
| INT4 | I desire to buy it. |
| INT5 | It will be important for me to buy it. |