Table 8.

Influential cultural values on differences between China (CN) and Switzerland (CH).

Variables	Perceptions comparison (t test)	Influence degree of country (group- specific path coefficients)	Explanatory cultural dimensions/social systems
Performance expectancy	CN > CH	CN < CH	CN: low IDVa; low UAIb; “Harmony” CH: high IDV; high UAI; “Mastery”
Hedonistic motivation	No difference	CN nsc CH sigd	CN: low IDV; low INDe CH: high IDV; high IND
Effort expectancy	CN > CH	CN ns CH sig	CN: low IDV; low UAI CH: high IDV; high UAI
Functional congruence	CN > CH	ns	CN: low IDV; low income CH: high IDV; high income
Social influence	CN > CH	CN > CH	CN: low IDV; low UAI; high PDIf CH: high IDV; high UAI; low PDI
Health consciousness	No difference	CN sig CH ns	CN: lack of developed health care and insurance system CH: importance on sport activities
Perceived privacy risk	No difference	CN ns CH ns	N/Ag
Behavioral intention	CN > CH	N/A	CN: low IDV; low UAI; “Harmony” CH: high IDV; high UAI; “Mastery”

^aIDV: individualism.

^bUAI: uncertainty avoidance.

^cns: not significant.

^dsig: significant.

^eIND: indulgence.

^fPDI: power distance.

^gN/A: not applicable.