TABLE 5.

Measurement model: Standardized factor loadings.

		Study 1 (n = 237)		Study 2 (n = 227)
Constructs	Parcels/Items	λ x	AVE	λ x	AVE
Trust in organic food	TRUST1	0.80	0.81	0.84	0.77
	TRUST2	0.99		0.93
Attitude	ATT1	0.94	0.79	0.92	0.87
	ATT2	0.84		0.95
Subjective Norm	SNORM1	0.88	0.81	0.89	0.85
	SNORM2	0.92		0.95
PBC	PBC1	0.93	0.72	0.99	0.80
	PBC2	0.75		0.79
Intention	INT1	0.94	0.90	0.95	0.92
	INT2	0.95		0.97
Behavior	BEH1	0.96	0.91	0.91	0.86
	BEH2	0.94		0.94

PBC, Perceived Behavioral Control; AVE, Average Variance Extracted.