Table 4.
Tobit Regression Result
| Variables | Model 1 | Model 2 | Model 3 |
|---|---|---|---|
| Year-2007 | 0.46 | 0.52* | 0.25 |
| (0.275) | (0.251) | (0.234) | |
| Year-2008 | 1.34*** | 1.23*** | 1.18*** |
| (0.327) | (0.296) | (0.279) | |
| Year-2009 | 1.76*** | 1.72*** | 1.65*** |
| (0.315) | (0.293) | (0.282) | |
| Year-2010 | 1.60*** | 1.63*** | 1.48*** |
| (0.344) | (0.309) | (0.294) | |
| Year-2011 | 1.34*** | 1.60*** | 1.46*** |
| (0.348) | (0.314) | (0.298) | |
| Year-2012 | 1.82*** | 2.24*** | 2.03*** |
| (0.328) | (0.292) | (0.279) | |
| Year-2013 | 1.84*** | 2.29*** | 2.10*** |
| (0.319) | (0.288) | (0.277) | |
| Year-2014 | 1.76*** | 2.09*** | 2.15*** |
| (0.324) | (0.294) | (0.285) | |
| Year-2015 | 1.27*** | 1.70*** | 2.06*** |
| (0.332) | (0.301) | (0.296) | |
| Year-2016 | 1.30*** | 1.96*** | 1.78*** |
| (0.349) | (0.318) | (0.315) | |
| Year-2017 | 0.16 | 1.60** | 1.76** |
| (0.592) | (0.568) | (0.550) | |
| Thread Duration | −0.58*** | −0.40*** | −0.43*** |
| (0.096) | (0.089) | (0.083) | |
| Creator Involvementi | 4.96*** | 4.95*** | 4.35*** |
| (0.139) | (0.132) | (0.124) | |
| Previous Interactionsi,j | −0.23 | −0.40* | −0.20 |
| (0.206) | (0.174) | (0.163) | |
| Emotional Tonei | 0.83*** | 0.27*** | 0.36*** |
| (0.071) | (0.066) | (0.065) | |
| Self-Disclosurei | 1.25*** | 0.39*** | 0.28** |
| (0.104) | (0.100) | (0.100) | |
| Degree Centralityi | 0.28 | −0.02 | −0.10 |
| (0.251) | (0.224) | (0.231) | |
| Word Counts of First Posti | 1.36*** | 1.37*** | 1.35*** |
| (0.099) | (0.093) | (0.088) | |
| Community Activityi | −0.42 | −0.09 | −0.11 |
| (0.246) | (0.251) | (0.269) | |
| Crowd Consensusj | 0.51*** | 0.69*** | 0.55*** |
| (0.060) | (0.058) | (0.055) | |
| Self-Disclosurej | −0.70*** | −0.49*** | −0.38*** |
| (0.060) | (0.056) | (0.058) | |
| Question Score of postsi | −0.24*** | 0.01 | −0.20*** |
| (0.063) | (0.060) | (0.057) | |
| Objective Informationj | −2.14*** | 0.28* | |
| (0.102) | (0.127) | ||
| Emotional Tonej | 1.28*** | 1.92*** | |
| (0.068) | (0.079) | ||
| Objective Informationj × Experiential Informationj | −3.02*** | −0.44** | |
| (0.176) | (0.144) | ||
| Emotional Tonej × Community Involvementj | 0.42*** | 0.90*** | |
| (0.108) | (0.115) | ||
| Objective Information squaredj | −0.52*** | ||
| (0.123) | |||
| Emotional Tone squaredj | −1.47*** | ||
| (0.068) | |||
| Experiential Informationj | 2.35*** | ||
| (0.141) | |||
| Community Involvementj | 1.67*** | ||
| (0.108) | |||
| Objective Information squaredj × Experiential Informationj | −0.02 | ||
| (0.193) | |||
| Emotional Tone squaredj × Community Involvementj | −0.59*** | ||
| (0.111) | |||
| Constant | −2.53*** | −3.68*** | −0.99*** |
| (0.240) | (0.221) | (0.218) | |
| Pseudo R2 | 0.0644 | 0.0828 | 0.1016 |
| Observations | 30 035 | 30 035 | 30 035 |
Robust standard errors in parentheses ***P < .001, **P < .01, *P < .05