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Coefficient estimates and importance rank of search terms in final model
| Search term | Coefficient | Rank |
|---|---|---|
| snow | –0.00967 | 13 |
| allergies | 0.00557 | 23 |
| blizzard | –0.00464 | 28 |
| flu shot | 0.00461 | 29 |
| fever | 0.00452 | 31 |
| forecast | –0.00354 | 41 |
| pneumonia | 0.00329 | 42 |
| flu | 0 | N/A |
| bronchitis | 0 | N/A |
| humidifier | 0 | N/A |
N/A: not available.
