Table 1.

Inferred demographics of posters and posts by time of day and day of week.

	Eggs	Free-range	Enriched colony	Battery cage	Cage-free
Gender (n)	5,440,121	28,882	109	2,313	27,632
Male	47%	45%	46%	28%	43%
Female	53%	55%	54%	72%	57%
(Inferred) Age (n)	5,244,345	27,586	63	2,121	26,662
<18	10%	8%	8%	6%	8%
18–24	14%	11%	13%	9%	11%
25–34	19%	17%	16%	15%	18%
35–44	16%	16%	16%	15%	16%
45–54	16%	17%	16%	19%	17%
55–64	17%	19%	19%	22%	18%
65+	10%	11%	13%	14%	11%
Posts by day of week (n)	6,483,820	26,340	50	1,850	29,300
Monday	14%	13%	20%	15%	15%
Tuesday	14%	15%	0%	23%	19%
Wednesday	15%	16%	0%	17%	18%
Thursday	14%	15%	20%	17%	17%
Friday	14%	16%	60%	14%	14%
Saturday	14%	14%	0%	6%	8%
Sunday	15%	12%	0%	9%	9%
Posts by time of day (n)	6,483,820	26,340	50	1,850	29,300
12 am–6 am	11%	11%	0%	7%	8%
6 am–12 pm	29%	32%	0%	41%	36%
12 pm–6 pm	32%	34%	80%	34%	36%
6pm–12am	28%	24%	20%	18%	21%
Mentions (n)	1.7E + 07	125,763	1,219	9,005	107,947
All posts (n)	1.4E + 07	86,530	533	5,294	65,475