Table 5.

Top negative terms used.

Top words used for:	n	Eggs		n	Free-range		n	Enriched colony		n	Battery cage		n	Cage-free
Attributes	976,131	crack	13%	7,133	no free range	2%	263	expensive from cage system	22%	632	no cage-free hen	15%	11,728	cage free	2%
		egg allergy	10%		expensive	1%		live size	3%		cram	14%		trample each other	1%
		Die	6%		cram	1%		make	2%		kill	3%		expensive from cage system	1%
Emotions	416	not like	17%	5,241	nutritionally inferior	4%	26	a bit worse	12%	226	better	14%	3,388	nutritionally inferior	9%
		Hate	12%		not best	3%		shitty condition	8%		filthy condition	10%		sue	3%
		Bad	8%		poor	1%		lesser evil	4%		pretty unpleasant	5%		height	2%
Behaviors	230	not eat	34%	4,964	not eat	6%	29	stop	7%	488	use	25%	8,081	not buy	2%
		not get	14%		not buy	5%		not choose	3%		stop	19%		use	2%
		not want	10%		ban	3%		not consume	3%		end	4%		eat	2%
Terms	3,904	likes	12%	60,301	range	8%	1,219	cage systems	5%	5,811	cages	12%	43,845	cage-free eggs	4%
		Eat	12%		free range	8%		Cage-free eggs	5%		battery	10%		caged hens	2%
		out	6%		free range chickens	2%		American egg producers	5%		battery cages	10%		stop	1%
Hashtags	180	#vegan	8%	2,471	#fda	4%	941			358	#easter	11%	43,845	#sup	8%
		#drseuss	8%		#vegan	3%					#compassion	9%		#walmartdoublestandards	6%
		#govegan	7%		#cancer	3%					#vegan	9%		#henhell	4%
Things	915	green egg	10%	9,320	free range chicken	7%	274	cage-free egg	22%	683	Selling Egg	9%	14,822	cage-free egg	4%
		scrambled egg	8%		free range egg	5%		unlikely caged egg	1%		5–11 hen	7%		caged hen	2%
		egg nog	7%		caged hen	3%		egg industry	1%		Purchasing Eggs From Battery-Cage Farms	4%		no egg	1%