Table 6.

Ordinal logistic regression results of the influencing factors of the consultation effect.

Variable			Regression coefficient	Standard error	Wald statistic	P value
Educational background of the professionals
	Computer science and communication professionals		–0.31	0.19	2.63	.11
	Medical professionals		0.09	0.04	4.09	.04
	Management professionals		–0.27	0.14	3.87	.049
Service mode
	B2Bamode
		Yes	1.25	2.45	0.26	.61
		Nob	N/Ac	N/A	N/A	N/A
	DTCdmode
		Yes	3.54	1.20	8.68	.003
		No	N/A	N/A	N/A	N/A
	B2B2Cemode
		Yes	–0.57	1.15	0.25	.62
		No	N/A	N/A	N/A	N/A
Investment amount (RMB)f (reference=less than 100,000 RMB)
	>5 million		–1.26	1.57	0.65	.42
	1-5 million		0.01	1.04	0.00	.99
	500,000-1 million		–3.26	1.25	6.79	.01
	100,000-500,000		–0.61	0.85	0.52	.47
Funds
	Government financial support
		Yes	–0.70	0.92	0.58	.45
		No	N/A	N/A	N/A	N/A
	Hospital self-raising
		Yes	–1.47	1.17	1.57	.21
		No	N/A	N/A	N/A	N/A
	Research funding
		Yes	3.72	1.51	6.09	.01
		No	N/A	N/A	N/A	N/A
	Corporate sponsorship
		Yes	–0.18	1.34	0.02	.89
		No	N/A	N/A	N/A	N/A
Network types (reference=3G/4G)
	Virtual private network		4.55	2.02	5.08	.02
	Internet		4.75	2.00	5.67	.02
Data storage (reference=other)
	Independent storage		1.41	1.22	1.34	.25
	Sharing with other departments		–0.16	1.29	0.02	.90
	Sharing with other hospitals		3.66	1.79	4.19	.04
	No storage		–2.43	1.32	3.40	.07
Expertise level (reference=attending physician and above)
	Chief physician and above		5.29	2.37	4.99	.03
	Associate chief physician and above		1.01	0.82	1.51	.22
Duration of consultation per case (reference≤10 min)
	60 min		–11.10	3.50	10.06	.002
	40-60 min		–5.50	2.96	3.45	.06
	30-40 min		–7.83	3.05	6.61	.01
	20-30 min		–6.08	2.89	4.42	.04
	10-20 min		–3.37	2.66	1.61	.21
Charge
	Yes		4.26	1.02	17.30	<.001
	No		N/A	N/A	N/A	N/A

^aB2B: business-to-business.

^bReference.

^cN/A: not applicable.

^dDTC: direct-to-consumer.

^eB2B2C: business-to-business-to-customer.

^f1 RMB=US $0.14.