Table 1.
Demographic characteristics and social media usage of participants that completed the survey from January to June 2018.
| Demographics | Total sample (N=832) | Comment Conditiona (n=414) | No Comment Conditionb (n=418) | |||||
| Age (years), mean (SD) | 14.73 (1.67) | 14.73 (1.68) | 14.72 (1.66) | |||||
| Sex, n (%) |
|
|
|
|||||
|
|
Male | 426 (51.2) | 209 (50.5) | 217 (51.9) | ||||
|
|
Female | 406 (48.8) | 205 (49.5) | 201 (48.1) | ||||
| Race, n (%) |
|
|
|
|||||
|
|
Non-Latinx White | 445 (53.5) | 220 (53.1) | 225 (53.8) | ||||
|
|
Black/African American | 387 (46.6) | 194 (46.9) | 193 (46.2) | ||||
| When do you use social media? n (%) |
|
|
|
|||||
|
|
Right when you wake up | 305 (36.7) | 158 (38.2) | 147 (35.2) | ||||
|
|
Before school | 407 (48.9) | 198 (47.8) | 209 (50.0) | ||||
|
|
On the way to school | 309 (37.2) | 138 (33.3) | 171 (40.9) | ||||
|
|
At school | 258 (31.0) | 133 (32.1) | 125 (29.9) | ||||
|
|
During lunch | 381 (45.8) | 179 (43.2) | 202 (48.3) | ||||
|
|
On the way home from school | 323 (38.8) | 147 (35.5) | 176 (42.1) | ||||
|
|
After school | 381 (67.8) | 290 (70.1) | 274 (65.6) | ||||
|
|
While doing homework | 264 (31.7) | 128 (30.9) | 136 (32.5) | ||||
|
|
After doing homework | 390 (46.9) | 205 (49.5) | 185 (44.3) | ||||
|
|
During dinner | 158 (19.0) | 87 (21.0) | 71 (17.0) | ||||
|
|
Before bed | 497 (59.7) | 243 (58.7) | 254 (60.8) | ||||
|
|
Right before going to sleep | 234 (28.1) | 114 (27.5) | 120 (28.7) | ||||
| Do you have…? [check all that apply] n (%) |
|
|
|
|||||
|
|
582 (70.0) | 289 (69.1) | 293 (70.8) | |||||
|
|
710 (85.3) | 355 (85.8) | 355 (84.9) | |||||
|
|
Snapchat | 410 (49.3) | 201 (48.1) | 209 (50.5) | ||||
|
|
Tumblr | 71 (8.5) | 41 (9.9) | 30 (7.2) | ||||
|
|
394 (47.4) | 205 (49.5) | 189 (45.2) | |||||
| Average number of social accounts per participant based on responses to question above, mean (SD) | 2.60 (1.20) | 2.66 (1.17) | 2.55 (1.19) | |||||
| Have you ever made a purchase through social media? n (%) | 167 (20.1) | 87 (21.3) | 80 (19.5) | |||||
aComment Condition included ads that were Photoshopped with comments from Instagram users. We included comments that were positive in nature (eg, “I love [brand name]! Please sponsor me! [heart emoji]”).
bNo Comment Condition included ads with the comment panel left blank, to appear as though Instagram users had not commented on the ad.