Table 2:
Attribute | Preference estimates | Relative attribute importancea | ||
---|---|---|---|---|
Taste | Coefficient | 95% CI | 23.3% | |
Very good | Mean | 1.16b | (0.97, 1.34) | |
SD | 0.02 | (−0.59, 0.63) | ||
Good | Mean | 0.52b | (0.35, 0.68) | |
SD | 0.15 | (−0.70, 1.00) | ||
OK | Mean | Reference | ||
SD | Reference | |||
Healthiness | 48.6% | |||
Healthy | Mean | 2.35b | (2.12, 2.58) | |
SD | 0.02 | (−0.55, 0.59) | ||
Neutral | Mean | 1.53b | (1.34, 1.72) | |
SD | 0.06 | (−0.57, 0.69) | ||
Unhealthy | Mean | Reference | ||
SD | Reference | |||
Price | 9.3% | |||
$2 increase | Mean | −0.18b | (−0.24, −0.12) | |
SD | 0.26b | (0.01, 0.51) | ||
Preparation time | 13.1% | |||
15 minute increase | Mean | −0.20b | (−0.26, −0.15) | |
SD | 0.04 | (−0.26, 0.35) | ||
Travel time | 5.7% | |||
5–10 minute increase | Mean | −0.14b | (−0.20, −0.09) | |
SD | 0.25b | (0.004, 0.49) | ||
Constant | Mean | −3.23b | (−4.02, −2.44) |
Relative attribute importance was calculated by dividing the difference in utility between the highest and lowest level of a single attribute by the sum of the differences of all attributes
Attributes or attribute levels with this superscript had a significant impact on meal preferen