Table 3.

Indicators of user activity per condition (n=524).

Variable	Control condition (n=258)	Moderate interactivity condition (n=142)	High interactivity condition (n=124)
Duration of website visit in minutes, mean (SD) [range]	366.19 (2146.69) [0.08-21714.72]	112.54 (1103.02) [0.08-13083.52]	78.05 (893.48) [0.10-11599.07]
Scrolled to end of browser windowa, % (modus) [median]	78.7 (1) [1]	N/Ab	N/A
Used all dropdown menusc, % (modus) [median]	N/A	14.8 (7) [6]	8.9 (7) [6]
Used all infographicsd, % (modus) [median]	N/A	N/A	29.2 (4) [2]

^aScrolled scale ranges from 0 (no scroll down) to 1 (scrolled to end of window at least once).

^bNot applicable.

^cDropdown menu use scale ranges from 0 (no clicks on menus) to 9 (all menus were used at least once).

^dInfographic use scale ranges from 0 (none of the infographics were used) to 4 (all infographics were used at least once).