Table 1.
Reasons for using heated tobacco products (HTPs) among current and former smokers.
| Theme | Reason | User Group Asked |
|---|---|---|
| Harm reduction | Less harmful to my health than ordinary cigarettes | All respondents:Current smokers and former smokers |
| Less harmful to the health of people around me than ordinary cigarettes | ||
| Convenience | Use them in places where smoking ordinary cigarettes is banned | |
| Social consideration | Make socializing easier | |
| More acceptable than smoking ordinary cigarettes to people around me. | ||
| People in the media or other public figures use HTPs | ||
| Experts like doctors and scientists use HTPs | ||
| Family or friends use HTPs | ||
| Product attractiveness | Taste good | |
| The packaging is attractive | ||
| The heating/charging device is attractive | ||
| Personal benefits | I save money by using HTPs instead of smoking ordinary cigarettes | |
| I enjoy using HTPs | ||
| Control my appetite and/or weight | ||
| Reduce my stress | ||
| Makes me look cool | ||
| Give me something to do, to occupy my time | ||
| Help cut down cigarette smoking | Using them helps me cut down on the number of cigarettes I smoke | Current smokers only |
| Help quit smoking | Using them might help me stop smoking cigarettes | |
| Help stay somking | Replacing some of my ordinary cigarettes with heated tobacco products means I don’t have to give up smoking cigarettes altogether |