Table 3.
Reasons for using HTPs among current and former smokers in order of prevalence.
| Category/Reason | Overall | Current Smokers | Former Smokers | Current vs. Former Smokers (p-Value) |
|---|---|---|---|---|
| Weighted Percentage (95% Confidence Interval) | ||||
| Harm reduction—less harmful to themselves than smoking | 90.6 (87.7–92.9) | 88.0 (84.5–90.7) | 95.8 (89.1–98.4) | <0.01 |
| Harm reduction—less harmful to others | 86.7 (83.2–89.5) | 83.8 (79.9–87.2) | 91.4 (84.2–95.4) | <0.05 |
| Personal benefits—enjoyment | 76.5 (71.9–80.5) | 75.2 (70.8–79.2) | 78.8 (67.3–87.0) | n.s. |
| Social consideration - more acceptable to others | 74.4 (69.4–78.9) | 72.5 (67.5–77.1) | 77.7 (66.1–86.2) | n.s. |
| Personal benefits—stress reduction | 61.8 (56.6–66.7) | 52.8 (47.6–57.9) | 76.7 (66.3–84.6) | <0.001 |
| Social influence—family or friends use HTPs | 55.9 (50.6–61.1) | 58.9 (54.1–63.6) | 50.9 (39.3–62.3) | n.s. |
| Personal benefits—give me something to do, to occupy my time | 51.8 (46.4–57.1) | 54.1 (49.0–59.1) | 47.9 (36.7–59.4) | n.s. |
| Personal benefits—taste good | 45.1 (39.8–50.5) | 37.5 (32.9–42.3) | 58.6 (47.1–69.3) | <0.001 |
| Convenience—use in places where smoking cigarettes is banned | 44.5 (39.3–49.9) | 49.4 (44.5–54.4) | 36.2 (25.2–48.2) | <0.05 |
| Personal benefits—makes socializing easier | 35.4 (30.4–40.7) | 40.0 (35.0–45.2) | 27.3 (17.8–39.5) | <0.05 |
| Social influence—people in the media or other public figures use HTPs | 29.0 (24.0–34.6) | 31.3 (26.3–36.7) | 25.4 (16.2–37.5) | n.s. |
| Product attractiveness—the heating/charging device is attractive | 27.7 (23.4–34.5) | 33.4 (28.8–38.4) | 17.5 (10.1–28.6) | <0.01 |
| Personal benefits—save money | 20.1 (16.1–24.8) | 20.3 (16.5–24.7) | 19.7 (11.5–31.5) | n.s. |
| Product attractiveness—attractive packaging | 16.1 (13.0–19.8) | 22.3 (18.2–27.0) | 4.0 (1.2–12.3) | <0.001 |
| Personal benefits—control appetite and/or weight | 16.2 (12.7–20.4) | 19.3 (15.5–23.7) | 10.3 (4.3–22.9) | n.s. |
| Personal benefits—look cool | 12.5 (9.7–15.8) | 15.9 (12.5–20.0) | 5.3 (1.9–14.0) | <0.001 |
| Social influence—experts like doctors and scientists use HTPs | 10.3 (7.4–14.1) | 12.3 (9.0–12.7) | 6.8 (2.9–15.2) | n.s. |
| Reduce smoking—using HTPs helps me cut down on the number of cigarettes I smoke | NA | 64.4 (59.5–69.0) | NA | NA |
| Help quit smoking—using HTPs might help me quit smoking cigarettes | NA | 55.1 (49.9–60.2) | NA | NA |
| Help stay smoking—replacing some of my cigarettes with a heated tobacco product means I don’t have to give up smoking cigarettes altogether | NA | 52.0 (46.7–57.2) | NA | NA |
Bolded cells are those where the difference between current and former smokers is statistically significant at 0.05 level or lower; n.s.: not statistically significant.