Table A3.

A series of government-ordered awareness raising campaigns on the harmful use of alcohol that were launched since 2009 and campaigns that promote physical activity and a healthy lifestyle.

2009	A series of video clips “Take care of yourself” explaining the harm that alcohol causes to the human body are launched on Channel One, airing several times during the day. The initiative is part of the community project “Common Cause”, which is strongly supported by the Russian Orthodox Church. The goal of the project is to “develop measures aimed at overcoming the critical situation associated with the alcohol problem in Russia.” Sources: 1tv.ru. (2009) [152], Pravoslavie.ru. (2009) [153].
2009	The Ministry of Health launches a new communication campaign “Healthy Russia”, which is dedicated to the following goals: combating tobacco use, preventing drug addiction and alcohol-dependence, introducing a culture of healthy nutrition, motivating an active lifestyle and undergoing regular check-ups at the Health Centers for Adults and Children, established in the same year. As part of the media campaign, the official internet resource “Takzdorovo.ru” is created, which is dedicated to questions of a healthy lifestyle, including reduction of alcohol consumption. The website also features a hotline, where free counseling is provided. Source: Takzdorovo.ru (2019) [154].
2010	The largest Russian project on cycling culture development “Let’s bike it!” is launched. The project’s mission is to draw attention to the challenges s of the urban environment and to motivate people to use bicycles. Source: [155]. In the following, several bicycle festivals and activities are organized.
2010–2011	Two video clips “Infernal squirrel” produced for the Ministry of Health, demonstrating the consequences of an alcoholic psychosis. Source: Regnum.ru (2011) [156].
2011	As part of the media campaign “Healthy Russia”, the Ministry of Health launches a series of video clips “Let’s change consciously!”, aimed at motivating the population to maintain a healthy lifestyle and to stop consuming alcohol and tobacco. Source: Advertology.ru (2011) [157].
2014	The Federal Agency for Youth Affairs (Rosmolodezh) launches several campaigns on the involvement of young people in a healthy lifestyle and sports, by organizing the youth festival “Healthy Lifestyle” for example. Source: Fadm.gov.ru (2014) [158].
2018	As part of the media campaign “Healthy Russia”, the Ministry of Health launches the Internet campaign “You are stronger”. The main idea of the campaign is and to highlight the value of a healthy lifestyle and to show that is the personal responsibility and success of each individual. Source: Rosminzdrav.ru (2019) [159].
2018	The All-Russian movement “Medical Volunteers” launch a new program direction: “Healthy lifestyle”. The aim of the programs is to protect and strengthen physical and mental health of the population. Volunteers from all regions are engaged in the popularization and involvement of the general population in the formation of the values of a healthy lifestyle. Source: Volontery-mediki.rf (2018) [160].