Table 1.
Social media and website metrics, Year 1 (January 1, 2018–August 31, 2019) and Year 2 (September 1, 2019–August 31, 2020)
| Social media metrics | ||||||||
|---|---|---|---|---|---|---|---|---|
| YouTube | ||||||||
| Year 1 | Year 2 | Year 1 | Year 2 | Year 1 | Year 2 | Year 1 | Year 2 | |
| Average Monthly Impressions | 4500 | 11,566 | 31,392 | 23,234 | 4407 | 7274 | – | 6772 |
| Average daily reach | 156 | 272 | 1072 | 624 | N/A* | N/A* | – | |
| Average monthly engagements** | 476 | 678 | 34 | 438 | 29 | 104 | – | 2520 |
| Website metrics | Year 1 | Year 2 |
|---|---|---|
| Total users (unique) | 1045 | 1154 |
| Average users/month | 70 | 96 |
| Total sessions (not unique) | 1313 | 1577 |
*Twitter does not calculate reach metrics
**Engagements include likes, comments, shares, video views or post clicks