TABLE 2.

Validity and reliability.

Construct	Mean	SD	Cronbach’s alpha	CR	AVE	R2
Attitude toward Social media (ATSM)	2.56	0.63	0.90	0.92	0.59
Extraversion (EXT)	3.07	0.59	0.86	0.90	0.64
Agreeableness (AGR)	3.05	0.51	0.80	0.87	0.64
Openness to experience (OPEN)	3.01	0.56	0.79	0.85	0.58
Neuroticism (NEUR)	2.48	0.68	0.84	0.87	0.57
Conscientiousness (CONS)	2.95	0.55	0.77	0.85	0.59
Immersion (IMME)	1.69	0.63	0.82	0.87	0.54	0.44