Table 1.
Demographic descriptive.
| Variable | Responses | Total number | Percentage % |
|---|---|---|---|
| Gender | Total | 236 | 100% |
| Male | 110 | 46.6% | |
| Female | 124 | 52.5% | |
| Others | 2 | 0.9% | |
| Age | Total | 236 | 100% |
| 18–24 | 133 | 56.4% | |
| 25–35 | 52 | 22% | |
| 36–45 | 45 | 19.1% | |
| Over 45 | 6 | 2.5% | |
| Education | Total | 236 | 100% |
| Primary school | 2 | 0.9% | |
| High school | 12 | 5.1% | |
| Vocational or Trade Certificate | 130 | 55.1% | |
| Associate diploma or Diploma | |||
| Bachelor's degree/Graduate certificate | 44 | 18.6% | |
| Post-graduate Degree (Master, PhD etc.) | 48 | 20.3% | |
| Income | Total | 236 | 100% |
| Under 5 million VND/month | 131 | 55.5% | |
| From 5 to 10 million VND/month | 60 | 25.4% | |
| From 10 million to 15 million VND/month | 21 | 8.9% | |
| Over 15 million VND/month | 24 | 10.2% | |
| Brand name | Total | 236 | 100% |
| Apple | 33 | 14% | |
| Adidas | 20 | 8.5% | |
| Samsung | 17 | 7.2% | |
| Nike | 12 | 5.1% | |
| Zara | 12 | 5.1% | |
| Others | 142 | 65.1% |