Official websites use .gov
A
.gov website belongs to an official
government organization in the United States.
Secure .gov websites use HTTPS
A lock (
) or https:// means you've safely
connected to the .gov website. Share sensitive
information only on official, secure websites.
Correlations of BA and correlated constructs.
| Correlations | |||||
|---|---|---|---|---|---|
| BA | SC | WOM | WTP | MA | |
| BA | 1 | .639∗∗ | .645∗∗ | .628∗∗ | .494∗∗ |
| SC | 1 | .524∗∗ | .533∗∗ | .509∗∗ | |
| WOM | 1 | .614∗∗ | .518∗∗ | ||
| WTP | 1 | .537∗∗ | |||
| MA | 1 | ||||
Notes: BA: Brand addiction, SC: Social comparison, WOM: Word-of-Mouth; WTP: Willingness to pay; MA: Materialism; ∗∗∗p < 0.001; ∗∗p < 0.01; ∗p < 0.05.
