Table 2.

Own-and cross-price elasticity of demand for e-cigarettes and cigarettes, 2012–2017 Nielsen Retail Scanner data in California.

	Disposable e-cigarette sales		Reusable e-cigarette sales		Cigarette sales
	Eq. (1)		Eq. (2)		Eq. (3)
	Coefficient	P	Coefficient	P	Coefficient	P
Own price elasticity	−0.37	0.04	−0.20	0.00	−0.21	0.04
Cross-price elasticity
Cigarette price (log)	0.50	0.11	1.74	0.00
Disposable e-cigarette price (log)			−0.21	0.42	0.01	0.84
Reusable e-cigarette price (log)	0.14	0.00			−0.01	0.61
Year
2012 (reference)
2013	0.34	<0.0001	0.76	<0.0001	−0.05	0.05
2014	0.16	0.24	0.50	0.02	−0.13	0.01
2015	−0.09	0.70	0.56	0.12	−0.10	0.21
2016	0.20	0.63	0.74	0.22	−0.11	0.42
2017	0.48	0.34	1.33	0.08	−0.01	0.95
Quarter
1 (reference)
2	0.03	0.53	−0.09	0.26	0.04	0.02
3	−0.02	0.72	−0.02	0.83	0.05	0.03
4	−0.05	0.54	0.12	0.36	0.01	0.64
Market
Los Angeles (reference)
Sacramento	−0.01	0.75	0.21	0.00	0.40	<0.0001
San Diego	−0.24	<0.0001	−0.08	0.27	−0.08	<0.0001
San Francisco	0.12	0.02	−0.05	0.51	0.14	<0.0001
SFAL index	−0.03	0.76	−0.23	0.09	−0.03	0.33