TABLE 4.

Factor loadings and cross loadings.

	CI	CON	PU	SAT	TASK	TECH	TTF
CI1	0.927	0.643	0.541	0.635	0.480	0.463	0.445
CI2	0.939	0.656	0.545	0.616	0.495	0.425	0.477
CI3	0.849	0.693	0.430	0.686	0.507	0.540	0.496
CON1	0.627	0.892	0.606	0.695	0.511	0.524	0.478
CON2	0.643	0.905	0.598	0.710	0.514	0.512	0.531
CON3	0.620	0.892	0.628	0.807	0.544	0.491	0.489
CON4	0.738	0.898	0.606	0.777	0.583	0.536	0.585
PU1	0.482	0.529	0.839	0.445	0.515	0.385	0.544
PU2	0.429	0.551	0.885	0.482	0.560	0.383	0.597
PU3	0.475	0.622	0.921	0.543	0.565	0.445	0.572
PU4	0.563	0.671	0.865	0.612	0.553	0.446	0.468
SAT1	0.639	0.734	0.525	0.921	0.571	0.519	0.482
SAT2	0.680	0.794	0.579	0.963	0.615	0.593	0.545
SAT3	0.695	0.826	0.581	0.938	0.619	0.605	0.542
TASK1	0.509	0.520	0.584	0.569	0.879	0.570	0.614
TASK2	0.480	0.573	0.563	0.592	0.887	0.586	0.526
TASK3	0.440	0.488	0.490	0.520	0.856	0.592	0.581
TECH1	0.479	0.473	0.424	0.486	0.560	0.806	0.526
TECH2	0.320	0.348	0.316	0.404	0.473	0.827	0.336
TECH3	0.457	0.514	0.378	0.523	0.538	0.894	0.417
TECH4	0.463	0.550	0.435	0.595	0.624	0.814	0.467
TTF1	0.458	0.525	0.541	0.497	0.630	0.488	0.893
TTF2	0.469	0.507	0.555	0.491	0.537	0.464	0.880

CI, continuance intention; CON, confirmation; PU, perceived usefulness; SAT, satisfaction; TASK, task characteristics; TECH, technology characteristics; TTF, task technology fit. The bold values means standardized factor loadings.