. 2020 Nov 5;6(4):e15577. doi: 10.2196/15577
©Kahlia McCausland, Bruce Maycock, Tama Leaver, Katharina Wolf, Becky Freeman, Katie Thomson, Jonine Jancey. Originally published in JMIR Public Health and Surveillance (http://publichealth.jmir.org), 05.11.2020.
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Figure 6.
Example of describing e-cigarettes as a smoking cessation aid within the “health, safety, and product claims” domain.