Table 3.
Frequency statistics for each year corpus and the total sample within the “vape and tobacco products” domain.
| Associated codes | 2012 (N=12), n (%) | 2014 (N=246), n (%) | 2016 (N=540), n (%) | 2018 (N=505), n (%) | Total (N=1303), n (%) | ||||||
| Product placementa |
|
|
|
|
|
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|
|
Overt | 8 (88.9)b | 179 (94.2)c | 373 (93.5)d | 286 (90.8)e | 846 (92.7)f | |||||
| Covert | 1 (11.1)b | 11 (5.8)c | 26 (6.5)d | 29 (9.2)e | 67 (7.3)f | ||||||
| Product visible |
|
|
|
|
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|
|
E-cigarette or another vaping device | 3 (25.0)b | 116 (47.2)c | 199 (36.9)d | 149 (35.4)e | 497 (38.1)f | |||||
| E-cigarette and another vape/tobacco product | 2 (16.7)b | 37 (15.0)c | 79 (14.6)d | 37 (7.3)e | 155 (11.9)f | ||||||
| Vape accessory | 0 (0)b | 11 (4.5)c | 28 (5.2)d | 22 (4.4)e | 61 (4.7)f | ||||||
| Vape liquid (e-liquid) |
1 (8.3)b | 17 (6.9)c | 84 (15.6)d | 52 (10.3)e | 154 (11.8)f | ||||||
| Vape liquid and another vape/tobacco product | 1 (8.0)b | 0 (0)c | 0 (0)d | 5 (1.0)e | 6 (0.5)f | ||||||
| Showcase in a retail store | 0 (0)b | 6 (2.4)c | 4 (0.7)d | 5 (1.0)e | 15 (1.2)f | ||||||
| Tobacco product | 2 (16.7)b | 3 (1.2)c | 4 (0.7)d | 14 (2.8)e | 23 (1.8)f | ||||||
| Setting |
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|
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Indoors | 4 (66.7)g | 94 (77.7)h | 173 (71.2)i | 107 (60.1)j | 378 (69.0)k | |||||
| Outdoors | 2 (33.3)g | 27 (22.3)h | 70 (28.8)i | 71 (39.9)j | 170 (31.0)k | ||||||
aOnly coded for if a product was visible in the post.
bN=9.
cN=190.
dN=399.
eN=315.
fN=913
gN=6.
hN=121.
iN=243.
jN=178.
kN=548.