Table 4.
Frequency statistics for each year corpus and the total sample within the “promotional practices and strategies” domain.
| Associated codes | 2012 (N=12), n (%) | 2014 (N=246), n (%) | 2016 (N=540), n (%) | 2018 (N=505), n (%) | Total (N=1303), n (%) | ||||||
| E-liquid flavor described (yes)a | 3 (100.0)b | 33 (58.9)c | 144 90.0)d | 76 (76.8)e | 226 (71.1)f | ||||||
| Product brand or logo visible (yes)g | 4 (44.4)h | 83 (43.7)i | 230 (57.6)j | 144 (45.7)k | 461 (50.5)l | ||||||
| Product brand or logo is visible anywhere | 4 (33.3) | 128 (52.0) | 275 (50.9) | 211 (41.8) | 618 (47.4) | ||||||
| Promoting vape product for purchase |
2 (16.7) | 80 (32.5) | 164 (30.4) | 101 (20.0) | 347 (26.6) | ||||||
| Business listing | 2 (16.7) | 61 (24.8) | 101 (18.7) | 96 (19.0) | 260 (20.0) | ||||||
| Vapor present | 1 (8.3) | 60 (24.4) | 104 (19.3) | 89 (17.6) | 254 (19.5) | ||||||
| Promotional offer |
|
|
|
|
|
||||||
|
|
Monetary | 0 (0)m | 11 (42.3)n | 15 (31.9)o | 7 (7.8)p | 33 (26.2)q | |||||
| Nonmonetary | 1 (100.0)m | 14 (53.8)n | 29 (61.7)o | 45 (86.5)p | 89 (70.6)q | ||||||
| Both | 0 (0)m | 1 (3.8)n | 3 (6.4)o | 0 (0.0)p | 4 (3.2)q | ||||||
| Vape product review | 0 (0) | 7 (2.8) | 36 (6.7) | 29 (5.7) | 72 (5.5) | ||||||
| Cartoon | 1 (8.3) | 8 (3.3) | 31 (5.7) | 18 (3.6) | 58 (4.5) | ||||||
| Sale notice | 0 (0) | 3 (1.2) | 11 (2.0) | 1 (0.2) | 15 (1.2) | ||||||
aOnly coded for if the post displayed or discussed an e-liquid product.
bN=3.
cN=56.
dN=160.
eN=99.
fN=318.
gOnly coded for if a vaping-related product was visible in the post.
hN=9.
iN=190.
jN=399.
kN=315.
lN=913.
mN=1.
nN=26.
oN=47.
pN=52.
qN=126.