Table 2. Food and Beverage Categories Depicted in Movies and Consumed by US Individuals.
| Categorya | No. (%) of foods or beverages | |
|---|---|---|
| Moviesb | US dietc | |
| Food category | ||
| Snacks and sweets | 2173 (23.6) | 13 581 (16.8) |
| Sweet bakery products (cookies, pies, pastries, cakes, donuts, brownies) | 851 (9.3) | 4177 (5.2) |
| Candy (candy, chocolate, and caramels) | 702 (7.6) | 2369 (2.9) |
| Savory snacks (cheese balls, pretzels, potato chips, popcorn) | 378 (4.1) | 3626 (4.5) |
| Other desserts (ice cream and frozen dairy desserts, puddings, gelatins) | 156 (1.7) | 1659 (2.0) |
| Crackers | 62 (0.7) | 1311 (1.6) |
| Snack or meal bars (breakfast bar, energy bar, granola bar) | 24 (0.3) | 439 (0.5) |
| Fruits | 2053 (22.3) | 6294 (7.8) |
| Vegetables | 1324 (14.4) | 10 198 (12.6) |
| Vegetables (dark green, starchy, red or orange, mixed-vegetable dishes) | 1124 (12.2) | 7784 (9.6) |
| White potatoes (mashed, baked, fried, boiled, french fries) | 200 (2.2) | 2414 (3.0) |
| Protein | 900 (9.8) | 12 616 (15.6) |
| Plant-based proteins (nuts, seeds, soy products, beans, legumes) | 190 (2.1) | 2366 (2.9) |
| Meats (pork, lamb, beef, goat, game) | 169 (1.8) | 1627 (2.0) |
| Eggs (including omelets) | 153 (1.7) | 1927 (2.4) |
| Seafood (fish, shellfish) | 140 (1.5) | 929 (1.1) |
| Cured meats and poultry (cold cuts, bacon, sausages, hot dogs) | 125 (1.4) | 2894 (3.6) |
| Poultry (chicken, turkey, duck) | 123 (1.3) | 2873 (3.5) |
| Grains | 833 (9.1) | 10 620 (13.1) |
| Breads, rolls, and tortillas (bread loaves, buns, dinner rolls, tortillas, bagels) | 451 (4.9) | 4922 (6.1) |
| Cereals (ready-to-eat) | 150 (1.6) | 2054 (2.5) |
| Quick breads or bread products (biscuits, muffins, pancakes, waffles) | 116 (1.3) | 1337 (1.7) |
| Cooked grains (dry or plain pasta, noodles, rice) | 96 (1.0) | 1637 (2.0) |
| Cooked cereals (oatmeal, breakfast grits) | 20 (0.2) | 670 (0.8) |
| Mixed dishes | 682 (7.4) | 10 612 (13.1) |
| Mixed dishes—sandwiches (cheeseburger, deli subs, hot dogs, peanut butter and jelly sandwich) | 254 (2.8) | 2222 (2.7) |
| Mixed dishes—Asian (chow mein, stir-fry, egg rolls, dumplings, sushi) | 121 (1.3) | 828 (1.0) |
| Mixed dishes—pizza | 91 (1.0) | 1325 (1.6) |
| Mixed dishes—soups | 83 (0.9) | 1225 (1.5) |
| Mixed dishes—grain-based (lasagna, pasta, rice dishes) | 66 (0.7) | 2162 (2.7) |
| Mixed dishes—meat, poultry, seafood | 43 (0.5) | 1449 (1.8) |
| Mixed dishes—Mexican (burritos, tacos, nachos) | 24 (0.3) | 1401 (1.7) |
| Condiments and sauces (ketchup, mustard, soy sauce, dips, gravy) | 539 (5.9) | 4765 (5.9) |
| Fats and oils (butter, cream cheese, whipped cream, mayonnaise, vegetable oils) | 325 (3.5) | 4937 (6.1) |
| Sugars (sugar, honey, sugar substitutes, jams, syrups, toppings) | 251 (2.7) | 3568 (4.4) |
| Dairy | 116 (1.3) | 3654 (4.5) |
| Cheese | 102 (1.1) | 2950 (3.6) |
| Yogurt | 14 (0.2) | 704 (0.9) |
| Other (protein, nutritional powders) | 2 (0.0) | 142 (0.2) |
| Beverage category | ||
| Alcoholic beverages | 2303 (40.1) | 1385 (3.5) |
| Liquor and cocktails | 841 (14.6) | 346 (0.9) |
| Wine | 777 (13.5) | 332 (0.8) |
| Beer | 685 (11.9) | 707 (1.8) |
| Coffee and tea | 1323 (23.0) | 5782 (14.7) |
| Coffee (coffee, cappuccino, blended coffee drinks, mocha) | 1102 (19.2) | 3507 (8.9) |
| Tea (tea, sweet tea) | 221 (3.8) | 2275 (5.8) |
| Water | 881 (15.3) | 14 288 (36.3) |
| Plain water | 849 (14.8) | 14 016 (35.6) |
| Flavored or enhanced water | 32 (0.6) | 272 (0.7) |
| Sweetened beverages | 790 (13.7) | 6112 (15.5) |
| Soft drinks | 579 (10.1) | 3286 (8.4) |
| Fruit drinks | 128 (2.2) | 1919 (4.9) |
| Sport and energy drinks | 61 (1.1) | 492 (1.3) |
| Smoothies and grain drinks | 15 (0.3) | 330 (0.8) |
| Nutritional beverages | 7 (0.1) | 85 (0.2) |
| Dairy beverages | 223 (3.9) | 6026 (15.3) |
| Milk | 179 (3.1) | 4857 (12.3) |
| Milkshakes and other dairy drinks | 20 (0.3) | 130 (0.3) |
| Flavored milk | 19 (0.3) | 733 (1.9) |
| Milk substitutes (almond, soy) | 5 (0.1) | 306 (0.8) |
| 100% Juices | 169 (2.9) | 2434 (6.2) |
| Citrus juice | 114 (2.0) | 1045 (2.7) |
| Other fruit juice | 28 (0.5) | 604 (1.5) |
| Apple juice | 19 (0.3) | 713 (1.8) |
| Vegetable juice | 8 (0.1) | 72 (0.2) |
| Diet beverages | 48 (0.8) | 938 (2.4) |
| Diet soft drinks | 48 (0.8) | 695 (1.8) |
| Diet sport and energy drinks | 0 | 70 (0.2) |
| Other diet drinks | 0 | 173 (0.4) |
| Infant formula and human milk | 11 (0.2) | 2371 (6.0) |
a
Food and beverage categories are based on What We Eat In America Categories 2015-2016.23
b
Percentages for movies from 9198 foods and 5748 beverages.
c
Data on US diet from nationally representative National Health and Nutrition Examination Survey 2015-2016 survey, day 1 intake, all respondents (8506 individuals, 80 987 foods, and 39 336 beverages).