TABLE 1.
List of experimental paradigms in dissonance research.
| Experimental set-up | Experimental task | Most common outcome variable |
| Induced-compliance paradigm | Write a counter-attitudinal essay | Attitude change |
| Free-choice paradigm | Make decision between equal alternatives | Spreading of alternatives |
| Effort-justification paradigm | Engage in dissonant behavior to reach goal | Increased liking of the goal |
| Induced-hypocrisy paradigm | Public endorsement of pro-social issue | Behavioral change |
| Belief-disconfirmation paradigm | Confronted with information counter to belief | Refutation or misinterpretation of counter-belief information |
| Selective-exposure paradigm | Information search | Pattern of information search |