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Comparison of nonstigma (recommended) keywords and stigmatizing terms by media type.
| Variables | Nonstigmatized, n (%) | Stigmatized, n (%) |
| News (n=1,405,306) | 886,045 (63.0) | 519,261 (37.0) |
| Facebook (n=561,298) | 368,049 (65.6) | 193,249 (34.4) |
| Forums (n=106,807) | 68,157 (63.8) | 38,650 (36.2) |
| Instagram and YouTube (n=60,219) | 40,894 (67.9) | 19,325 (32.1) |
| Total (n=2,133,630) | 1,363,145 (63.9) | 770,485 (36.1) |
