Table 3.

Variables with significant factor loadings for each identified factor.

Factor	Variable (Factor Loadings)
Green consumers’ attitudes toward organic agriculture products	Healthier than non-organic (0.835); They are suitable in the prevention and treatment of certain diseases (0.924); Do not contain GMOs, pesticides, antibiotics, and other additives (0.918); Bigger nutritional value compared to non-organic (0.850); Better taste (0.814); Organic production does not harm the environment (0.918); Organic production ensures animal welfare (0.958); The purchase of organic products provides support to local producers (0.810)
Characteristics of organic producers	How important it is if a producer is from Montenegro (0.764); How important it is that the manufacturer has the appropriate product quality certificate (0.586); How important it is for you that the producer has many years of experience in organic production (0.875); How important it is whether the manufacturer has packaging with a specific label (0.743); How important it is whether the producer has a variety of organic products in his offer (0.931)
Distribution barriers	I do not buy organic products in larger quantities because the offer is scarce, not diversified (0.870); I do not buy organic products in larger quantities because they are not sufficiently represented in retail outlets, so buying them requires too much time (0.865); I do not buy organic products in larger quantities because I do not know where to find them (0.902); I do not buy organic products in larger quantities because I do not have enough information about their characteristics (0.561)
Satisfaction with the food store	The importance of diversity of supply (0.641); Satisfaction with the way organic products stand out compared to inorganic ones in retail outlets (0.797)
Product packaging and labeling	The importance of packaging appearance (0.807); The importance of package size (0.806); Importance of information about the producer (0.589); Satisfaction with the look and size of the packaging (0.519); Satisfaction with the design of the label (0.577)
Green consumers’ satisfaction with conventional food products	I do not buy organic products in larger quantities because they taste worse than non-organic ones (0.553); I do not buy organic products in larger quantities because there is no real difference between organic and non-organic products (0.536)
Price/income ratio	I do not buy organic products in larger quantities because of the high price considering my level of income (0.673); The importance of price for purchase (0.609);
Level of income and level of education	Average monthly income (0.849); Level of education (0.856)
The impact of the product on health	The importance of nutritional value for purchase (0.575); The importance of product impact on health (0.579);
Price/quality ratio	I do not buy organic products in larger quantities due to the high price compared to the quality of the products (0.548); Higher price willing to pay for organic compared to non-organic products (0.704);
Information	How satisfied are you with the information highlighted on the product packaging (0.536); Mass media are an important source of information about organic products (0.595)