Table 5.
The ranking of factors preventing organic products purchase using the Relative Importance Index.
| Variables | 1 | 2 | 3 | 4 | 5 | RII | Rank |
|---|---|---|---|---|---|---|---|
| High prices compared to the level of income | 74 | 129 | 81 | 176 | 99 | 0.634705 | 3 |
| High prices compared to product quality | 87 | 164 | 155 | 114 | 39 | 0.547764 | 4 |
| Their purchase requires too much time | 41 | 67 | 152 | 158 | 141 | 0.704114 | 2 |
| The offer is scarce (not diversified) | 34 | 65 | 121 | 237 | 102 | 0.710197 | 1 |
| Taste worse than non-organic | 189 | 157 | 144 | 42 | 27 | 0.442934 | 8 |
| Do not know where to find them | 113 | 172 | 168 | 81 | 25 | 0.504472 | 6 |
| Worse appearance compared to non-organic | 191 | 137 | 136 | 75 | 20 | 0.455456 | 7 |
| No difference compared to non-organic products | 198 | 169 | 115 | 39 | 38 | 0.438998 | 9 |
| Do not have information about their characteristics | 149 | 124 | 141 | 97 | 48 | 0.518068 | 5 |