Table 3.

Key activities to counter TII and ways of enhancing those activities and addressing advocates’ needs

Key activities to counter TII (their purpose)	How to enhance the activities and address unmet needs	Overarching needs and how to address them
Generating and compiling data and evidence (to pre-empt or counter tobacco industry arguments)	Develop research skills to generate new data/evidence and contextualise generic data/evidence; to undertake tobacco industry monitoring and investigative research (on-site training, webinars, ongoing support) Make more LMIC-specific data and success stories available (expanding websites like Tobacco Tactics, include infographics and offer e-learning materials on how to use the resource)	Longer-term funding enabling collaboration rather than competition between organisations (funding and capacity-building) AND Strengthen networking and facilitate learning among LMIC-based advocates (app, website)
Accessing policymakers and restrict tobacco industry access (to make policymakers aware of tobacco industry conduct and enable them to make informed decisions on policy and foster non-engagement with the tobacco industry)	Improve advocates' skills in accessing and working with non-health policy makers and officials, promoting a whole-of-government approach and improving FCTC Article 5.3 adoption, implementation and enforcement (webinars, training material they can use) More training initiatives targeting non-health public officials and agencies (webinars, on-site trainings)
Working with media (to help obtain and disseminate information on TII; to help counter tobacco industry arguments to convince policymakers/public; build public pressure)	Awareness raising and investigative training for journalists (webinars and material for advocates offering traing or webinars; e-learning directly targeting journalists)
	Training on how to build and manage coalitions beyond tobacco control (webinars, e-learning) Sharing success stories related to coalition building and management (website, e-learning)
Engaging in a national coalition (to join forces using each organisation’s strengths to be more successful in other activities)	More training initiatives on how to work more effectively (webinars, e-learning).

FCTC, Framework Convention on Tobacco Control; LMIC, low- and middle-income country/ies; TII, tobacco industry interference.