Table 2.
Percentage of Respondents (and 95% CI) who Reported Noticing Advertising of HTPs in the Past Six Months by Channel and User Group.
| Advertising Channel | Exclusive Cigarette Smoker (n = 3288) |
Exclusive HTP User (n = 164) |
Dual User (n = 549) |
Non-User (n = 614) |
|---|---|---|---|---|
| On store windows or inside stores where tobacco or HTPs are sold | 62.3 (59.3–65.2) |
69.6 (58.9–78.6) |
70.9 (64.5–76.6) |
30.5 (26.0–35.3) |
| Posters/billboards | 33.3 (30.4–36.3) |
25.7 (18.7–34.1) |
34.0 (28.6–39.8) |
20.0 (16.1–24.6) |
| Email/text messages | 10.5 (8.8–12.6) |
28.1 (20.3–37.5) |
30.2 (24.0–37.3) |
3.9 (2.4–6.2) |
| Websites/social media | 21.5 (18.8–24.4) |
27.2 (19.4–36.8) |
27.7 (22.3–33.9) |
14.0 (10.3–18.8) |
| Television | 23.2 (20.7–26.0) |
23.7 (16.1–33.5) |
29.1 (23.3–35.5) |
18.6 (14.8–23.1) |
| Newspapers/magazines | 24.9 (22.4–27.6) |
18.5 (12.2–27.0) |
28.6 (23.3–34.5) |
19.0 (15.2–23.5) |
| Bars/pubs | 8.4 (6.9–10.3) |
5.4 (2.6–10.7) |
10.9 (8.1–14.7) |
6.6 (4.2–10.1) |
| Radio | 2.8 (2.0–3.7) |
3.8 (1.7–8.3) |
8.4 (5.6–12.4) |
3.5 (2.0–6.3) |