Table 1.

Characteristics of the sample population ¹.

	Total	no-PDP	P-PDP
Variable	(n = 753)	(n = 253)	(n = 500)
	Count	%	%
Sex
Female	268	36.0	35.4
Male	479	63.6	63.6
Prefer not to answer	6	0.4	1.0
Age
19–24	40	4.7	5.6
25–34	357	47.0	47.6
35–44	194	25.3	26.0
45–54	103	14.2	13.4
55–64	43	7.9	4.6
65 and older	12	0.8	2.0
Prefer not to answer	4	0.0	0.8
Household Income
Less than USD 20,000	54	7.1	7.2
USD 20,000–39,999	146	17.4	20.4
USD 40,000–59,999	177	24.1	23.2
USD 60,000–79,999	179	23.3	24.0
USD 80,000–99,999	100	14.6	12.6
USD 100,000 or more	87	12.6	11.0
Prefer not to answer	10	0.8	1.6
Education
Less than high school	2	0.4	0.2
High school/G.E.D.	80	10.3	10.8
Associate’s degree or some college	124	18.6	15.4
Bachelor’s degree	400	49.0	55.2
Advanced degree (master’s level or higher)	143	21.7	17.6
Prefer not to answer	4	0.0	0.8
Race
White	528	71.9	69.2
Hispanic or Latino	37	4.3	5.2
Black or African American	104	14.6	13.4
Native American or American Indian	5	0.4	0.8
Asian or Pacific Islander	35	5.1	4.4
Other	1	0.0	0.2
Two or more	38	3.6	5.8
Prefer not to answer	5	0	1.0
Primary Shopper
Yes	514	67.6	68.6
Equally shared	207	28.5	27.0
No	32	4.0	4.4

¹ There were no significant differences between conditions (chi-squared test). Notes: no-PDP = participants were not exposed to a prompt; P-PDP = pooled prompt condition; G.E.D. = General Education Development.