Table A3.
Odds ratios (OR) and 95% confidence intervals (CI) for the influence of the personalized PDP, PDP without personalization, and no-PDP on the healthiness of participants’ choices 1.
| Personalized PDP | PDP w/o Personalization | |||||||
|---|---|---|---|---|---|---|---|---|
| Category | Estimate | CI Low | CI High | Estimate | CI Low | CI High | ||
| Cereal | 1.46 | 1.07 | 2.01 | * | 1.44 | 1.04 | 1.99 | * |
| Bread | 1.44 | 1.05 | 1.97 | * | 1.45 | 1.05 | 2.02 | * |
| Crackers | 1.52 | 1.10 | 2.12 | * | 1.81 | 1.30 | 2.51 | *** |
1 Healthiness measured in terms of Guiding Star rating. The no-PDP condition was set as the reference category. There were 24, 19, and 18 participants removed from the cereal, bread, and cracker models, respectively. * p < 0.05, *** p < 0.001.