Table A2.
Significant differences between participant groups in distribution of responses regarding berry bush leaves. Means or mean ranks are presented. Significantly different respondent groups are marked with different letters. Significance level p < 0.05.
| Respondent Group | N | I Could Eat or Cook | Willingness to Try | Credible | Nutrient-Rich | Ecological | Natural | Trendy | Healthy | Appearance | Aroma and Flavor | Feel |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gender | ||||||||||||
| Female | 160 | 152.885a | 148.89a | 151.35a | 149.48a | 149.42a | ns | 4.82a | ns | 153.81a | 148.97a | 149.18a |
| Male | 118 | 121.36b | 126.76b | 123.43b | 125.97b | 125.97b | ns | 4.19b | ns | 120.10b | 126.66b | 126.38b |
| Age | ||||||||||||
| 18–34 | 60 | 119.07b | 116.11b | 119.08b | 126.13b | ns | ns | 4.23b | ns | ns | 109.57c | 118.87b |
| 35–49 | 73 | 142.21ab | 126.01b | 134.95ab | 127.40b | ns | ns | 4.60ab | ns | ns | 124.68bc | 127.32ab |
| 50–64 | 79 | 158.47a | 166.20a | 162.11a | 163.42a | ns | ns | 4.99a | ns | ns | 165.43a | 159.70a |
| 65–80 | 66 | 132.37ab | 143.73ab | 136.03ab | 136.41ab | ns | ns | 4.26b | ns | ns | 152.07ab | 147.55ab |
| Education | ||||||||||||
| basic | 46 | ns | ns | ns | ns | ns | ns | ns | ns | ns | ns | ns |
| intermediate | 115 | ns | ns | ns | ns | ns | ns | ns | ns | ns | ns | ns |
| higher level | 117 | ns | ns | ns | ns | ns | ns | ns | ns | ns | ns | ns |
| Neighborhood | ||||||||||||
| center of a large city | 70 | ns | ns | ns | ns | ns | ns | ns | ns | ns | 129.19b | 129.19b |
| housing estate | 74 | ns | ns | ns | ns | ns | ns | ns | ns | ns | 129.68ab | 129.68b |
| center of a smaller city or municipality | 81 | ns | ns | ns | ns | ns | ns | ns | ns | ns | 138.19ab | 138.19ab |
| rural area | 53 | ns | ns | ns | ns | ns | ns | ns | ns | ns | 170.32a | 168.83a |
| Diet | ||||||||||||
| mixed diet | 234 | ns | ns | ns | ns | ns | ns | ns | ns | ns | ns | ns |
| plant-oriented mixed diet | 23 | ns | ns | ns | ns | ns | ns | ns | ns | ns | ns | ns |
| Growing or picking ingredients | ||||||||||||
| I grow | 81 | ns | ns | ns | ns | 155.51a | 155.83a | ns | ns | ns | ns | ns |
| I do not grow | 197 | ns | ns | ns | ns | 132.92b | 132.78b | ns | ns | ns | ns | ns |
| I pick | 173 | 149.25a | 151.87a | 149.82a | ns | 153.02a | 151.71a | 4.71a | ns | 154.40a | 151.46a | 150.83a |
| I do not pick | 105 | 123.44b | 119.11b | 122.50b | ns | 117.23b | 119.38b | 4.29b | ns | 114.95b | 119.80b | 120.84b |
| Food neophobia group | ||||||||||||
| food neophilics | 53 | 173.66a | 170.88a | 172.72a | 162.87a | 162.87a | 165.05a | 4.98a | 169.40a | 172.75a | 171.33a | 176.92a |
| median group | 150 | 140.28b | 143.80a | 140.16b | 142.60ab | 144.82a | 143.12b | 4.52ab | 135.72b | 133.16b | 140.51b | 137.18b |
| food neophobics | 75 | 113.79c | 108.72b | 114.70c | 116.79b | 112.27b | 114.21c | 4.31b | 125.93b | 128.68b | 114.98b | 117.69b |
ns no significant difference.