Table 4. Perceived categories and lists of information needs about COVID-19, May 2020, Ethiopia.
| Perceived information need factors about COVID-19 | Principal components and factor loadings scores | Descriptive statistics | ||||
|---|---|---|---|---|---|---|
| Preventive | Illness and treatment | Quality information | Diverse questions | Freq. | % (95% CI) | |
| How to protect from COVID-19 | .816 | 605 | 65.2 (62.2, 68.2) | |||
| Exhaustive transmission modes | .839 | 554 | 59.6 (56.3, 62.9) | |||
| Distinguishable symptoms | .842 | 529 | 56.9 (53.9, 60.3) | |||
| Details on isolation and quarantine | .683 | 611 | 65.8 (62.8, 68.9) | |||
| What to do when they or someone become symptomatic (illness behavior) | .534 | 581 | 62.5 (59.3, 65.7) | |||
| Nature and process of treatment | .786 | 552 | 59.4 (56.4, 62.4) | |||
| What to do with risk factors or as a risk group | .587 | 412 | 44.3 (41.1, 47.6) | |||
| Change provoking information** | .643 | 27 | 2.9 (1.8, 4.1) | |||
| True and update information | .867 | 12 | 1.3 (0.5, 2.0) | |||
| Diverse information needs* | .907 | 14 | 1.5 (0.6, 2.2) | |||
Notes: Kaiser Mayer Olkin’s measure of sampling adequacy (KMO = 80.5%), Variance explained (VE = 65.4%).
* Diverse information need: learn about capacity and readiness of the health facilities to manage in transmission peaks, costs related to treatment services, community screening service, want to differentiate the origin of the disease itself as to whether it is a Wrath of the Creator or biological weapon, need praying, among others.
** Change provoking information: bridging knowledge to behavior change, Alleviation of reluctance to precautions, messages involving a specific audience, increasing vulnerability perception, repeatedly accessing with messages, enforcement of laws that save guard lives, implementations of command posts in favor of combating COVID-19, how the jobless can be economically supported, where to get sanitizers, among others.