Table 3.

Relative Importance of 20 Cannabis Attributes: Simple Count Score and Ranking (Full Sample and Subsamples by Cannabis Use Purposes)

Attributes	Total (N = 817)		By Cannabis Use Purposes Recreational Users (N = 266)		Medical Users (N=211)		Dual-purpose Users (N = 340)
	Count Score	Ranking	Count Score	Ranking	Count Score	Ranking	Count Score	Ranking
Product Characteristics
THC	467	4	136	4	43	7	288	3
CBD	291	6	20	7	123	3	148	5
Strain type	631	2	172	3	133	1*	326	1*
Flavor	−100	12	−25	12	−53	14	−22	9
Product Quality
Quality	720	1	261	1	133	1*	326	1*
Origin	−49	10	10	8	−11	10	−48	11
Pesticide	390	5	124	5	121	4	145	6
Lab test	−65	11	−27	13	15	9	−53	12
Package Characteristics
Label instruction	−488	19	−155	18	−80	16	−253	19
Label warning	−362	17	−139	17	−40	12	−183	18
Date of harvest	−45	9	−11	10	−23	11	−11	8
Package	−604	20	−202	20	−120	20	−282	20
Price and Free Sample
Price	505	3	189	2	81	5	235	4
Free Sample	−332	16	−80	15	−111	19	−141	16
Store Characteristics
Compliance to law	34	8	26	6	50	6	−42	10
Staff	53	7	10	8	23	8	20	7
Distance	−132	13	−13	11	−53	14	−66	13
Store hours	−401	18	−158	19	−102	18	−141	17
Restrictions on Use
Public use	−299	15	−95	16	−83	17	−121	14
Employer	−214	14	−43	14	−46	13	−125	15

Notes:

Count score for attribute i= (the number of total times the attribute i was chosen as the most important) - (the number of total times the attribute i was chosen as the least important).

^*indicates that the two attributes were tied with identical ranking in the same column.