Table 1.

Brand-specific labeling parameters and cost per dozen.

Brand	N	Color	Conv. raised	Certified organic	Enriched diet	Cage free	Free range	Pasture raised	Soy free	Cost/dozen1
A	36	White	x							$
B	26	Brown	x							$
C	46	Brown			x	x				$$$
D	104	Brown		x	x	x				$$
E	82	Brown		x	x		x		x	$$$
F	12	Brown					x	x		$$$$

¹The lowest cost brand was given a $ designation. For every one US dollar cost over the lowest carton cost, an additional $ was assigned (i.e., a carton designated as $$$ costs 2 US dollars more than a carton designated as $).