Table 2.
Perception of safety and innovative attributes of chicken. Figures in parenthesis are percentages
| Perception statement | SD | D | UD | A | SA | Weighted | Average | Rank |
|---|---|---|---|---|---|---|---|---|
| (1) | (2) | (3) | (4) | (5) | score | score | ||
| 1 Satisfied with the level of safety and quality of chicken | 14 | 26 | 18 | 45 | 17 | 385 | 3.21 | 12TH |
| (11.7) | (21.7) | (15.0) | (37.5) | (14.2) | ||||
| 2 Certification assures safety and quality | 7 | 14 | 12 | 54 | 33 | |||
| (5.8) | (11.7) | (10.0) | (45.0) | (27.5) | 452 | 3.77 | 5TH | |
| 3 Naturally grown chicken assures safety and quality | 1 | 3 | 5 | 49 | 62 | 528 | 4.40 | 1ST |
| (0.8) | (2.5) | (4.2) | (40.8) | (51.7) | ||||
| 4 Cleanness assures chicken safety and quality | 1 | 5 | 4 | 54 | 56 | 519 | 4.33 | 2ND |
| (0.8) | (4.2) | (3.3) | (45.0) | (46.7) | ||||
| 5 Transparency assures the safety and quality of chicken | 10 | 12 | 60 | 38 | 486 | 4.05 | 3RD | |
| (8.3) | (10.0) | (50.0) | (31.7) | |||||
| 6 Traceability assures the safety and quality of chicken | 10 | 12 | 24 | 44 | 30 | 432 | 3.60 | 7TH |
| (8.3) | (10.0) | (20.0) | (36.7) | (25.0) | ||||
| 7 Antibiotic and chemical-free chicken is safer than chicken treated with both | 6 | 9 | 21 | 41 | 43 | 466 | 3.88 | 4TH |
| (5.0) | (7.5) | (17.5) | (34.2) | (35.8) | ||||
| 8 Safety tags(best before, chemical free tags assures safety and quality | 5 | 20 | 18 | 47 | 30 | 437 | 3.64 | 6TH |
| (4.2) | (16.7) | (15.0) | (39.2) | (25.0) | ||||
| 9 Labelling of chicken products (brand nutritional and handling information) assures its safety and quality | 8 | 21 | 21 | 46 | 24 | 417 | 3.48 | 8TH |
| (6.7) | (17.5) | (17.5) | (38.3) | (20.0) | ||||
| 10 Packaging assures the safety and quality of chicken | 5 | 30 | 19 | 38 | 28 | 414 | 3.45 | 9TH |
| (4.2) | (25.0) | (15.8) | (31.7) | (23.3) | ||||
| 11 Frozen chicken is safe and of high quality | 11 | 38 | 26 | 30 | 15 | 360 | 3.00 | 13TH |
| (9.2) | (31.7) | (21.7) | (25.0) | (12.5) | ||||
| 12 The fat content of chicken meat says a lot about its safety and quality. | 4 | 29 | 32 | 37 | 18 | 396 | 3.30 | 11TH |
| (3.3) | (24.2) | (26.7) | (30.8) | (15.0) | ||||
| 13 Chicken sales outlet assures or determines the safety and quality of chicken meat | 4 | 22 | 27 | 50 | 17 | 414 | 3.45 | 10TH |
| (3.3) | (18.3) | (22.5) | (41.7) | (14.2) | ||||
| 14 Online chicken is safe | 30 | 38 | 28 | 15 | 9 | 295 | 2.46 | 16TH |
| (25.0) | (31.7) | (23.3) | (12.5) | (7.5) | ||||
| 15 Online chicken might meet quality expectations | 21 | 38 | 37 | 12 | 12 | 316 | 2.63 | 15TH |
| (17.5) | (31.7) | (30.8) | (10.0) | (10.0) | ||||
| 16 Improving the safety and quality of chicken meat will not give more than the usual satisfaction. | 22 | 31 | 15 | 32 | 20 | 357 | 2.98 | 14TH |
| (18.3) | (25.8) | (12.5) | (26.7) | (16.7) |