Table 2.

Example of a scenario in a choice set card that was presented to the women

The discrete choice experiment on attributes for place of delivery in rural subcounty in Kenya
Our objective is to conduct a DCE to explore the relative importance of attributes of place of delivery to Kenyan women living in Naivasha Sub-County to try and elucidate what women’s values and their preferences are when they are making choices on place of delivery. You will be provided with a script on a mobile phone and you will be asked to imagine that you are pregnant and you are given a choice between the two health facilities to deliver your baby. Which one would you prefer? Facility A or facility B? You also have the option of choosing none of the two health facilities as option C. There are no right or wrong answers.
Sample choice card
Attribute	Health facility A	Health facility B	Option C
Quality of clinical care during delivery	Good quality	Bad quality	(None of the two health facilities—home delivery)
Attitude of healthcare workers	Kind and supportive attitude	Unkind attitude
Cost of delivery services	Ksh3000	Ksh5000
Availability of equipment and supplies	Equipment supplies not available	Equipment and supplies available
Distance to health facility	Facility is close to home	Facility is far from home
Availability of referral health services	Referral services available	Referral services unavailable
Your choice (tick only one)	□	□	□

DCE, discrete choice experiment.