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. 2020 Dec 3;3(12):e2026946. doi: 10.1001/jamanetworkopen.2020.26946

Figure. Results of Multivariable Regression Model for Amount Raised.

Figure.

A, Bars represent mean amount of money raised in campaigns in each neighborhood deprivation index (NDI) level, with error bars denoting bootstrapped 95% CIs. Compared with the least deprived quartile (NDI 1), campaigns in NDI 2 areas raised 13.39% less, those in NDI 3 areas raised 18.14% less, and those in NDI 4 areas raised 26.07% less. B, Bars indicate mean amount of money raised when a particular text feature is present or absent, according to the fitted multivariable regression model described in Table 4. The differences in amounts raised between campaigns that did or did not mention the text feature were 5.23% for self-reliance, 15.40% for bravery, 11.87% for militaristic metaphors, 6.58% for type of treatment, 7.36% for out-of-pocket (OOP) costs, 1.39% for insurance, 9.58% for cancer type, 13.80% for warmth, and 0.09% for gratitude.

aP < .001.

bP < .05.