| Total URLs scraped |
1 856 154 |
| Excluded |
|
| Duplicate campaigns |
53 296 |
| Low-quality data |
26 451 |
| Non-US location or currency |
249 981 |
| Noncancer campaigns (based on keyword search) |
1 304 279 |
| Tag categories other than medical |
77 154 |
| Campaigns missing year |
151 |
| Campaigns that failed geocoding |
542 |
| Campaigns with research in campaign title |
149 |
| Final sample |
144 061 |
| Campaign characteristics, mean (SD) |
|
| Amount raised, $ |
6367.77 (11 611.49) |
| Goal amount, $ |
18 123.95 (21 912.28) |
| Contributors, No. |
64.05 (129.89) |
| Mean donation amount, $ |
102.98 (101.58) |
| Percentage of goal raised |
43.99 (32.19) |
| Social media shares, No. |
436.71 (863.09) |
| Met fundraising goal, No. (%) |
15 760 (10.94) |
| Neighborhood deprivation index quartile |
|
| 1 (Least deprived) |
53 252 (36.96) |
| 2 |
42 769 (29.69) |
| 3 |
35 613 (24.72) |
| 4 (Most deprived) |
12 427 (8.63) |
| Year, mean (SD), no. of campaigns |
|
| 2010 |
13 (0.01) |
| 2011 |
115 (0.08) |
| 2012 |
682 (0.47) |
| 2013 |
2874 (1.99) |
| 2014 |
10 368 (7.20) |
| 2015 |
19 916 (13.82) |
| 2016 |
18 082 (12.55) |
| 2017 |
30 256 (21.00) |
| 2018 |
38 983 (27.06) |
| 2019 |
22 772 (15.81) |
| Text mentions |
|
| Warmth |
26 161 (18.16) |
| Gratitude |
103 206 (71.64) |
| Self-reliance |
21 378 (14.84) |
| Cancer type |
119 976 (83.28) |
| Treatment type |
97 126 (67.42) |
| Insurance |
40 428 (28.06) |
| Out-of-pocket cost |
58 543 (40.64) |
| Bravery |
41 409 (28.74) |
| Militaristic metaphors |
82 543 (57.30) |
