Table 2. Amount Raised, Goal Amount, and Text Feature Usage by NDI Quartile.

Variable	NDI quartile				Test statistic	P valuea
	1 (Least deprived) (n = 53 252)	2 (n = 42 769)	3 (n = 35 613)	4 (Most deprived) (n = 12 427)
Amount raised, mean (SD), $	7402.94 (12 184.61)	6009.28 (10 740.33)	5775.41 (12 183.32)	4857.87 (9797.49)	F3,143 568 = 256.00	<.001
Goal amount, mean (SD), $	19 000.14 (22 188.29)	17 693.08 (21 739.73)	17 941.10 (21 926.82)	16 363.95 (21 092.59)	F3,140 231 = 59.89	<.001
Text mentions, % (N = 144 061)b
Warmth	19.73	18.10	17.06	14.79	χ23 = 212.75	<.001
Gratitude	72.12	71.48	71.43	70.70	χ23 = 12.76	.005
Self-reliance	15.79	14.92	14.16	12.39	χ23 = 110.46	<.001
Cancer type	83.90	83.51	82.69	81.50	χ23 = 53.62	<.001
Treatment type	68.21	67.49	67.19	64.44	χ23 = 66.43	<.001
Insurance	27.56	28.20	28.61	28.16	χ23 = 12.33	.006
Out-of-pocket cost	41.81	40.96	39.72	37.13	χ23 = 108.06	<.001
Militaristic metaphors	58.38	57.01	57.03	54.43	χ23 = 69.64	<.001
Bravery	30.23	28.53	27.83	25.74	χ23 = 127.25	<.001

Abbreviation: NDI, neighborhood deprivation index.

^aSignificance was set at P < .0083.

^bPercentages are within NDI group.