Table 3. Amount Raised and Goal Amount by Campaign Text Characteristics.
| Amounts raised and goal amounts by text feature | Mean (SD), $ | t Statistica | |
|---|---|---|---|
| Feature is present | Feature is not present | ||
| Amount raised | |||
| Warmth | 8050.41 (13 196.40) | 5993.32 (11 194.11) | t143 572 = 25.96 |
| Gratitude | 6574.33 (11 929.26) | 5844.35 (10 746.74) | t143 572 = 10.73 |
| Self-reliance | 7515.91 (13 398.57) | 6167.24 (11 258.40) | t143 572 = 15.67 |
| Cancer type | 6628.37 (11 519.45) | 5063.79 (11 976.87) | t143 572 = 19.05 |
| Treatment type | 6692.74 (11 616.68) | 5692.98 (11 571.71) | t143 572 = 15.29 |
| Insurance | 7036.93 (13 392.90) | 6106.43 (10 825.39) | t143 572 = 13.65 |
| Out-of-pocket costs | 6886.10 (11 952.27) | 6012.10 (11 358.14) | t143 572 = 14.02 |
| Militaristic metaphors | 7107.79 (12 608.71) | 5371.39 (10 028.91) | t143 572 = 28.10 |
| Bravery | 7950.95 (13 078.49) | 5727.55 (10 897.60) | t143 572 = 32.98 |
| Goal amount | |||
| Warmth | 21 472.19 (23 808.50) | 17 367.20 (21 388.12) | t140 235 = 27.27 |
| Gratitude | 18 369.91 (21 969.53) | 17 468.45 (21 745.66) | t140 235 = 6.86 |
| Self-reliance | 20 370.80 (23 120.85) | 17 724.98 (21 666.39) | t140 235 = 16.20 |
| Cancer type | 18 719.85 (22 220.94) | 14 930.15 (19 875.96) | t140 235 = 23.62 |
| Treatment type | 18 734.16 (22 117.25) | 16 800.62 (21 401.59) | t140 235 = 15.37 |
| Insurance | 21 378.90 (24 134.97) | 16 827.97 (20 820.77) | t140 235 = 35.26 |
| Out-of-pocket costs | 19 732.85 (22 579.00) | 16 992.59 (21 358.72) | t140 235 = 23.10 |
| Militaristic metaphors | 19 683.29 (22 813.04) | 16 006.36 (20 436.72) | t140 235 = 31.16 |
| Bravery | 20 617.33 (23 354.92) | 17 096.58 (21 204.44) | t140 235 = 27.43 |
a
P < .001 for all comparisons.