Table 2.
Among 722 Keeping it LITE participants who heard of the Truvada lawsuit, characteristics of information dissemination and effect of lawsuit.
| Heard about lawsuit N (%) | |
|---|---|
| How did you hear about the lawsuit? | |
| Word of mouth | 324 (46.0) |
| Billboards | 61 (8.7) |
| Print Media | 205 (29.1) |
| Radio/TV Media | 218 (31.0) |
| Social Media | 623 (88.5) |
| Mobile Media | 226 (32.1) |
| Other | 36 (5.1) |
| Heard about the lawsuit from more than one source?a | 511 (70.8) |
| Did the advertisements change your decision to start Truvada-based PrEP or stop taking Truvada-based PrEP? | |
| No, Truvada was never an option | 92 (13.1) |
| No, I never considered starting Truvada | 200 (28.4) |
| No, I decided to continue taking Truvada | 280 (39.8) |
| Yes, I decided against starting Truvada | 93 (13.2) |
| Yes, I decided to quit taking Truvada | 39 (5.5) |
| Did hearing about the lawsuit change your opinion about Truvada-based PrEP? (Yes). | 226 (32.1) |
| Major Themes from Qualitative Analysis: | |
| 1) Respondents discussed concern about risks / benefits of using Truvada | 91 (40.26) |
| 2) Respondents discussed concern about possible side effects | 91 (40.27) |
| 3) Respondents discussed interest for other biomedical (Descovy) and/or other behavioral prevention interventions | 20 (8.85) |
| 4) Respondents discussed distrust of pharmaceutical industry / viewing the industry as greedy | 24 (10.62) |
a
This figure summed how many participants heard about the lawsuit from more than one source.