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Results of the paths.
| Hypotheses | Std. β | t-value | Significance CI (2.50%-97.5%) | VIF | f2 |
| H1: Enjoyment→ Online Purchase Intention | 0.870*** | 8.349 | (0.634∼0.934) | 1.000 | 0.261 |
| H2: Autonomy→ Enjoyment | 0.240*** | 5.742 | (0.149∼0.309) | 1.032 | 0.084 |
| H3: Rewards→ Enjoyment | 0.270*** | 4.376 | (0.114∼0.378) | 1.892 | 0.012 |
| H4: Absorption→ Enjoyment | 0.350*** | 6.789 | (0.273∼0.508) | 1.316 | 0.191 |
| H5: Competition→ Enjoyment | 0.070*** | 1.166 | (0.068∼0.309) | 2.132 | 0.027 |
***If p < 0.001.
