Table 4.

Hierarchical linear regression predicting physical activity intention.

Variable	Hypothesis	Model 1	Model 2	Model 3
Intercept		3.254 **	3.254 **	3.257 **
Individual characteristics (method = enter)
Frequency of fast food consumption		−0.008	−0.004	0.011
Perceived body weight		0.047	0.040	0.034
Past behavior—food		0.016	0.018	0.048
Past behavior—exercise		0.068	0.069	0.050
Subjective norm—food		0.065	0.065	0.032
Subjective norm—exercise		0.061	0.058	0.057
Social influences regarding physical activity		0.079	0.081	0.082
Self-efficacy		0.310 **	0.309 **	0.297 **
Self-esteem		−0.021	−0.018	−0.006
Self-control		0.026	0.023	0.026
Number of perceived barriers to healthy lifestyle		−0.017	−0.024	−0.045
Female		0.044	0.048	0.061
Age		−0.143 **	−0.139 **	−0.128 *
Married		0.018	0.015	0.013
Body mass index		−0.029	−0.023	−0.006
Advertisement (method = enter)
Fear	H1b: +		0.045	0.050
Interaction effects (method = stepwise)
Fear × Perceived body weight	H3b: +			0.107 *
Fear × Past behavior—food	H4b: +			0.122 **
Fear × Subjective norm—food	H5b: −			−0.154 **
Fear × Subjective norm—exercise	H5b: −			−0.187 **
Maximum VIF value		3.596	3.613	3.662
R2		0.292	0.295	0.357
Adjusted R2		0.252	0.252	0.308
R2 change		0.292	0.003	0.063
Partial F value		7.331 **	1.175	6.381 **
N		283	283	283

Note: Unstandardized regression coefficients are reported. * significant at p = 0.05, ** Significant at p = 0.01.