Table 3.

Simple effects of media format and fear.

Condition		Condition, mean (SD)				Univariate F	P value	ηp2
		Game	Print	Fear	No fear
Fear
	Attitudes	1.40 (1.02)	-0.06 (1.32)	N/Aa	N/A	7.28	.009	.10
	Intention	0.87 (1.23)	-0.46 (2.19)	N/A	N/A	4.64	.035	.07
	Susceptibility	8.33 (1.52)	7.00 (2.20)	N/A	N/A	6.93	.011	.09
No fear
	Attitudes	0.47 (1.94)	0.22 (1.58)	N/A	N/A	0.25	.62	.004
	Intention	0.11 (1.50)	0.01 (1.81)	N/A	N/A	0.04	.85	.001
	Susceptibility	8.64 (0.84)	8.24 (1.42)	N/A	N/A	0.56	.46	.01
Game
	Attitudes	N/A	N/A	1.39 (1.02)	0.47 (1.94)	2.76	.10	.04
	Intention	N/A	N/A	0.87 (1.23)	0.11 (1.01)	1.42	.24	.02
	Susceptibility	N/A	N/A	8.33 (1.52)	8.64 (0.84)	0.19	.66	.003
Print
	Attitudes	N/A	N/A	-0.06 (1.32)	0.22 (1.58)	0.29	.60	.004
	Intention	N/A	N/A	-0.46 (2.19)	0.01 (1.81)	0.63	.43	.01
	Susceptibility	N/A	N/A	7.00 (2.20)	8.24 (1.42)	6.54	.013	.09

^aN/A: not applicable.