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Mediated (Perceived Value) moderated (Social Media) effect on SQ > CS.
| Level | Relationship | Parameter | Comments |
|---|---|---|---|
| Low | Direct | 0.181∗∗∗ | No Mediation |
| Mediation | 0.175∗∗∗ | ||
| Indirect | 0.016 (NS) Lower Band: -0.001 Upper Band: 0.062 |
||
| Mid | Direct | 0.204∗∗∗ | No Mediation |
| Mediation | 0.177∗∗∗ | ||
| Indirect | 0.004 (NS) Lower Band: -0.001 Upper Band: 0.064 |
||
| High | Direct | 0.2466∗∗∗ | No Mediation |
| Mediation | 0.202∗∗∗ | ||
| Indirect | 0.019 (NS) Lower Band: 0.000 Upper Band: 0.070 |
