TABLE 1.
Characteristics of the respondents
| Demographic factor | Count | % |
|---|---|---|
| Age | ||
| Less than 20 years old | 20 | 4.3 |
| Between 21 and 30 years old | 332 | 71.9 |
| Between 31 and 40 years old | 54 | 11.7 |
| Between 41 and 50 years old | 45 | 9.7 |
| Above 50 years old | 11 | 2.4 |
| Gender | ||
| Male | 258 | 55.8 |
| Female | 204 | 44.2 |
| Educational qualification | ||
| Basic school | 19 | 4.1 |
| Bachelor's degree | 145 | 31.4 |
| Master's degree | 298 | 64.5 |
| Monthly income | ||
| Less than Rs. 20,000 | 263 | 56.9 |
| Between Rs. 20,001 and 40,000 | 59 | 12.8 |
| Between Rs. 40,001 and 60,000 | 49 | 10.6 |
| Between Rs. 60,001 and 100,000 | 57 | 12.3 |
| Above Rs. 100,000 | 34 | 7.4 |
| Frequency of ordering food online before lockdown | ||
| Less than 5 times | 344 | 74.5 |
| Between 6 and 10 times | 90 | 19.5 |
| Between 11 and 15 times | 15 | 3.2 |
| Between 16 and 20 times | 11 | 2.4 |
| Above 20 times | 2 | 0.4 |
| Purchase decision | ||
| Do not order | 317 | 68.6 |
| Ordered | 145 | 31.4 |
Source: The authors.